Video analytics uses standard video surveillance equipment to count visitors, i.e. IP camera in combination with firmware (software application installed on the IP camera) which enables the use of video surveillance technology for the purpose of obtaining business data.
Parameters such as the daily average number of visitors, or the monthly number, or the number of visits per hour, are useful to management to more effectively manage available resources and sales.
Information such as the conversion rate as one of the basic marketing / sales parameters is available instantly for the analysis of different time periods.
More advanced people counter applications provide an additional level of video analytics. With centralized system management, users can easily manage a network of retail / wholesale facilities in terms of smarter management of available resources, more correct distribution of employees in the facility and optimization of operating costs.
Video analytics algorithms designed like People Counter can be integrated with a company’s information system and provide additional (meta) data within synthesized business reports.