Kinetic traces

Ability to display the level of attendance in all parts of the sales area.

Analytics that show the kinetic traces of visitors in a facility allows owners of retail / wholesale companies to optimize the exposure of assortment, as well as fees for special positioning of goods in certain high frequency places in the facility. This video analytics as a business tool is able to show the levels of attendance in all parts of the sales area and thus enable the owners of private companies to more efficiently organize the sales area in order to improve sales and promotions.

Video analytics related to so-called heat maps, or kinetic maps, can give companies a precise insight into the movement and retention of visitors in front of certain shops, or trade counters with different goods.

Based on these parameters, management can more efficiently manage its selling areas and better position certain product groups.